It’s well known that a harmonic environment is mandatory for success in the football field. A longstanding friendly atmosphere has created this team of the people and even something they call a blue and white family. We are proud to have such a reputation.
The fact that IFK has won 18 Swedish championships, explains a part of the clubs great popularity. But that’s not the only reason. The team has always strived to play entertaining and creative football and the club tries to be constructive in all aspects of the work surrounding the club.
In our effort to develop the club we also work close to our sponsors. The foundation of our work is of course our common interest in football. A market survey concluded that every other swede is interested in fotball and that 72 percent want´s to watch fotball live.
Another survey conducted in 2006, by the statistic company Sponsor Insight, concluded that IFK Göteborg is the most popular football team in Sweden. 19 percent of the swedes prefer IFK compared to 9 percent for the second most popular team, Djurgården.
We have lately noticed an increase in interest and expectation and we look forward to meeting this challenge.